Monthly Archives: June 2015


Sungrid Group have recently started a partnership with IFS, one of the leading supply chain companies based in China. This agreement will see this partnership responsible for the sourcing of new products together with product development, purchasing requirements, quality control as well as overall management and logistics.

“We are experiencing exponential growth as a direct result of high market demand for our products,” says Paul Hubers, founder and director, Sungrid Group. “Renewable energy, particularly in the new world, is a hugely successful and thriving market. We are excited to be able to partner with IFS to enable us to meet this growing demand, whilst adding depth and breadth to our offering.”

After initial meetings with Sungrid Group, IFS had no doubt that there was great synergy between the two companies. “IFS share the same vision and mission as Sungrid Group – to offer consumers across emerging markets viable, cost-effective and sustainable alternative power and lighting solutions with a strong focus on empowering communities around the world,” says Michiel Honig, Director, IFS Group. “We are proud of our association with Sungrid Group and look forward to working with them to foster change, affording relief to many.”


We are thrilled to announce that our flagship portable (solar) power and lighting products, Ecoboxx and WakaWaka, is now officially listed on GOGLA.

Founded in 2012, GOGLA (Global Off-Grid Lighting Association) is a neutral, independent and non-profit association focused on promoting lighting solutions that benefit society and businesses within emerging markets.


sungrid5Whilst its full range of portable (solar) power and lighting products have taken the market by storm, figures indicate that Sungrid Group’s most recent offering is achieving best seller status.

A lightweight and compact combination of both power and light, retailing at only R499.00, the Solsave my-powa has broken all records since its launch two months ago. “It’s an attractive combination,” says Paul Hubers, founder and director, Sungrid Group. “The Solsave my-powa is providing consumers with an easy and cost-effective alternative for light power requirements during times of load-shedding, in addition to safety and convenience whilst outdoors and during recreational activities.”

The last few weeks have seen Sungrid Group secure distribution through Outdoor Warehouse, Midas, Sportsmans Warehouse, Golfers Club and The ProShop outlets, with many more retailers to follow.

“South Africans, tired of being at the mercy of Eskom, searching for alternative solutions,” continues Hubers. “We are thrilled to be able to provide local consumers with a degree of relief during ever increasing load-shedding schedules.”


sungrid3DIHAD (Dubai International Humanitarian Aid and Development Conference and Exhibition) acts as a forum and facilitator for organisations around the world involved in delivering humanitarian aid. Over 300 companies, from 60+ countries exhibited at this year’s event held in Dubai.

“It was an honour to participate in this year’s event,” says Paul Hubers, founder and director, Sungrid Group. “A key part of our vision is focused on using our products for humanitarian aid, and DIHAD is definitely the forum to help enable this.”

Attended by the likes of UNICEF, United Nations, Save the Children as well as various other international refugee and relief organisations, all with the common to reduce human suffering around the world. “We know, and have evidence, that our portable (solar) power and lighting products bring relief, particularly during times of crisis,” says Hubers. “Participation at an event such as DIHAD enables us to continue living our vision, not only of giving back to society but to sungrid4empower those living in disaster areas around the world.”

The favourable feedback received, together with its recent appointment as supplier to the United Nations High Commissioner for Refugees (UN HCR), reinforces the value that Sungrid Group’s range of portable (solar) power and lighting products are able to deliver to the humanitarian marketplace.



Getaway Show

Getaway Show

Sungrid Group, in conjunction with Outdoor Warehouse, maintained a strong presence at this year’s Cape Getaway Show held at Lourensford Wine Estate in March. With over 200 interactive exhibitors, and drawing thousands of visitors, it remains one of the leading events of its kind in South Africa.

In addition to showcasing its entire range of portable (solar) power and lighting products, Sungrid Group also used the opportunity to introduce thier more recent offering suitable for heavier power requirements. “The Ecoboxx 300, Ecoboxx 600 and Backup King are new to market and in direct response to demand to cater for heavier power requirements,” says Paul Hubers, founder and director, Sungrid Group.

“Our solutions are receiving a great response from the market,” continues Hubers, reinforced by the feedback received at this year’s Cape Getaway Show. “Africa is ready for alternative solutions and we are confident that our range of portable (solar) power and lighting products are able to provide consumers with viable, sustainable and cost-effective solutions suitable for all portable power and lighting requirements.”


The Sungrid Group is proud to announce its selection as supplier of portable (solar) power and lighting products to the United Nations High Commissioner for Refugees (UN HCR). These products will be used to assist the UN HCR in its humanitarian efforts and provision of aid around the world.

“A key part of our company’s focus is to have our products make a difference in the lives of others,” says Paul Hubers, founder and director, Sungrid Group. “The UN is the biggest humanitarian aid organisation in the world. On the back of this contract we are confident that not only will we make inroads into the humanitarian aid market a lot sooner than expected but, most importantly, that it will enable us to truly live our vision of giving back.”

This partnership will see Sungrid Group supplying the UN HCR with its full range of portable (solar) power and lighting products, in addition to which it will also assist with logistics and shipping requirements. “We have contracted a special airfreight company who deliver cargo to rural areas worldwide,” says Hubers. “In fact, the first shipment of Ecoboxx 600s is already been delivered to Nepal, with another shipment making its way to Yemen.”

Hubers goes on to explain that whilst the UN ensures a level playing field across its tender process, the criteria to be selected as a supplier are stringent. “The level of quality insisted upon is very high and, of course, pricing considerations are important,” he says.

“We are honoured to have been selected,” continues Hubers, “and look forward to a long and mutually valuable relationship.”


Sungrid Group extends a warm welcome to Ramzi Charaf, the new agent for the Mena region in Dubai. “We are very happy to work with Ramzi Charaf as our exclusive Sungrid Group agent. Ramzi is an experienced agent with great contact in the Middle East. With his Swiss/Lebanese background and his extensive business knowledge and reputable network, Ramzi will add significant value to the growth ambitions of Sungrid Group in the Middle East region.

“We are experiencing growing interest for our products across all fields, but particularly within disaster areas,” says Paul Hubers, founder and director of Sungrid Group.

They will at first focus mainly on this market via Dubai with Ramzi. The first listings with humanitarian organisations are complete and they are working toward securing many more listings, according Paul Hubers.

“We are proud to be able to supply the disaster relief agents with our portable power products. As a result of the wide range of products from small power and light, to bigger units like the Ecoboxx 600 and 1500 watt, we are able to fulfil many inquiries from this market need.


Ramzi Charaf (middle), Paul Hubers (left) and Ryan Stetler (right) from Sungrid Group in Dubai.


Talana ColeTeam Retail Western Cape Account Manager
Talana Cole

As the first employee, Talana has been part of Sungrid Group since its inception and is as passionate about the company as she is about the enormous possibilities portable (solar) power holds for empowering Africa and its people.

Born and bred in Cape Town, Talana discovered her knack for sales quite by chance. Building on this skill, Talana went on to gather extensive sales and business development experience across multiple industries including the commercial property and premium office furniture environments.

A naturally enquiring mind and thirst for continuous learning and growth, motivated Talana to complete a Business Management Course through UNISA. These new found tools, coupled with her natural ability to organise and streamline processes, has seen Talana delivering enormous value across the entire company from administration and operations through to marketing and finance.

As Account Manager, Talana’s flair for building and maintaining positive customer relationships renders her a perfect fit. Talana works exclusively with Paul in Sungrid Group’s retail team to continue expanding their footprint within the industry.

“I am proud and excited to be part of Sungrid Group,” says Talana. “On the back of a very successful few years, we are poised for even more significant growth and I look forward to being apart of The Sungrid Group’s revolutionary impact on society.”


Team Retail Johannesburg Account Manager
Paul Lombard

After receiving his Bachelors Degree in Marketing Management from the University of Johannesburg, Paul entered the world of sales. His first position Paul was responsible for selling Charter Life products for Standard Bank. Shortly thereafter, he was accepted into the AC Nielsen Graduate Programme.

A strong sales and business development career path has awarded Paul invaluable experience across many industries, but particularly within the FMCG, wholesale and retail sectors over the last few years.

Passionate about solar and the potential it holds as technologies continue to improve, Paul joined Sungrid Group as the Account Manager for the Johannesburg retail team. Responsible for the acquisition and management of new accounts across the mass retail, B2B and NGO environment, Paul will focus on both the development of an effective regional sales strategy together with marketing implementation and brand management.


Office Manager
Nadiema Taylor

Her ability to multi-task, coupled with a strong analytical mind and strict adherence to deadlines renders Nadiema perfectly suited to her role as Office Manager, Sungrid Group. With responsibilities ranging from front line assistance and accounting, to repairs, customer service, logistics and the day-to-day requirements needed to keep an office running smoothly, Nadiema’s previous administration experience stands her in good stead.

Passionate about the potential for growth, for both Sungrid Group and the solar industry at large, Nadiema is committed to a long and successful career within the company.


This year saw the rollout of the Ecoboxx load shedding solution at Makro stores nationwide. As a revolutionary plug-and-play portable solar generator, Ecoboxx is proving itself essential for home, outdoor, business and emergency use. Available at no fewer than 100 outlets, it is now even more accessible to the South African consumer as a result of this new distribution agreement.

“The current load shedding situation is beyond critical,” says Paul Hubers, Director, Sungrid Group. “Barely a day passes without dire warnings from Eskom. Social media is abuzz with complaints of how severely quality of life and business operations are impacted across the country.”

Suitable for light to medium power requirements, the following Ecoboxx units will be available at Makro:

  • Ecoboxx 50: Suitable for lights, smartphone and iPad charging.
  • Ecoboxx 90: The ultimate lighting kit and ideal for charging small appliances.
  • Ecoboxx 160+: The all-in-one value kit suitable for light, multiple charging and medium AC power.

“There is significant interest and uptake amongst the local retail market,” says Hubers. Whilst this can be largely attributed to Sungrid Group’s easy ‘plug-and-play’ product range, the company also works closely with its retail customers. “We have developed easy to understand retail packaging as well as effective point-of-sale material,” continues Hubers. In addition, the retail team offers extensive training programmes to further equip retail customers to be able to effectively communicate the value of this offering to its customer base.

“The demand for viable alternative solutions to the current energy crisis is increasing exponentially,” says Hubers, clearly evidenced by Sungrid Group’s expanding presence across many of South Africa’s retail outlets. Ecoboxx brings with it not only an answer to an increasingly interrupted power supply, but one that is sustainable, renewable, cost-effective and environmentally friendly.