Kenyan agent for Sungrid Group excited by potential of superior product range
Part of its vision to “Light up Africa”, has seen Sungrid Group successfully extend its reach into the African marketplace. In line with this, it has recently partnered with Gallant Technologies Limited and Dawn Projects Limited. Serving as the marketing arm, Dawn will be supported by its sister company, Gallant, whose strong engineering capability will provide enormous value as it begins to expand into industrial solar power.
Founded and owned by Mike Koech, who serves as CEO (Gallant) and Operations Director (Dawn), collectively its mandate will be to take Sungrid Group’s extensive range of portable (solar) power and lighting products into the Kenyan market, followed by East Africa.
“We first came across both Sungrid Group and its high quality range of portable (solar) power solutions about three years ago,” says Koech. Living in Cape Town at the time, with plans to relocate to Kenya, Koech was excited at the potential for these products within the Kenyan marketplace.
Serving as the main point of contact and agent with an exclusive distribution agreement within Kenya, with further discussions underfoot to eventually expand into the greater East African market, Koech is passionate about the enormous impact portable solar power is capable of having.
“About 60% of rural Kenya is without access to electricity,” he continues. “Sungrid Group’s product range is the perfect solution across not only underdeveloped areas, but also within disadvantaged urban communities as well.”
In particular, Koech references the Ecoboxx Barber Kit. Complete with clippers, it provides consumers not only with power and light, but most importantly with an income generating opportunity. “Kenya is a very entrepreneurial market and we are confident that this will prove to be an excellent fit.” In addition Koech and his team will also be marketing Sungrid Group’s lower entry products such as the Solsave my-powa, my-lite and my-lamp across Kenya’s lower income groups. “Our people need access to alternative, viable and cost-effective energy solutions,” stresses Koech. “The beauty of Sungrid Group’s extensive range, is that there is a suitable option available for everyone – not only with regards to specific requirements, but as importantly with regards to affordability.”
In addition, the humanitarian market will be another strong focus area, for which Koech believes the Ecoboxx 600 will be of great benefit. “Sungrid Group is already enjoying much success within the NGO and CSI sectors,” continues Koech. “We are proud to be part of this outreach within Kenya and eventually, East Africa.”
Whilst the demand for portable (solar) power and lighting products, within Kenya, can’t be disputed, Koech also references increasing competition. “We are expecting it to be a tough market, filled with cheaper alternatives. However, the superior quality that Sungrid Group offers across their entire product range will be what sets us apart. Whilst price is important, superior quality is non-negotiable.”